Why We Created Smart Racecards
Horse racing has always been about more than just the form guide. It's about opinions, edge, and having the tools to spot value before anyone else.
But most racecard sites? They're stuck in the past. Clunky PDFs, static tables, generic data, and no way to really make it your own.
The Problem We Faced
Every racing fan knows the frustration:
- Slow, clunky interfaces that make analysis painful
- Generic data that doesn't help you find your edge
- No personalization - can't highlight your shortlist or track your angles
- Missing insights - where's the value? Where's the form edge?
- Time waste - spending more time fighting the interface than analyzing races
We Built What We Wanted to Use
We were tired of:
- Slogging through slow, ad-riddled sites
- Not being able to highlight our own shortlist or favourite runners
- Wasting time trying to filter runners by breeding, headgear, wind ops (or anything custom!)
- Missing out on smart data, value scores, or real expert picks
So we built Smart Racecards:
A platform built by racing fans, for racing fans—focused on real data, speed, and personalisation.
What Makes Us Different
- Custom Scoring: Weight the factors you care about. Auto-rank every race.
- Lightning Fast: Mobile-first, no popups, no clutter—just the data you need.
- Expert Picks: See our team’s daily value bets, all tracked and transparent.
- Data for Analysts: Want clean CSVs or to backtest your own system? We offer that too.
- Save Favourites: Instantly highlight horses, jockeys, or trainers, anywhere they run.
The Mission
Our goal is simple:
Give every punter—from novice to data nerd—the power to make better decisions, find more winners, and enjoy racing with an edge.
Smart Racecards will never be a walled garden or subscription trap.
We believe in fair, open access and tools that help you actually enjoy the sport.
If you have ideas, want to get involved, or have feedback—
Email us. This is just the start.
Published 16/06/2025 by the Smart Racecards Team