Why We Created Smart Racecards
Horse racing has always been about more than just the form guide.
It's about opinions, edge, and having the tools to spot value before anyone else.
But most racecard sites? Theyâre stuck in the past.
Clunky PDFs, static tables, generic data, and no way to really make it your own.
We Built What We Wanted to Use
We were tired of:
- Slogging through slow, ad-riddled sites
- Not being able to highlight our own shortlist or favourite runners
- Wasting time trying to filter runners by breeding, headgear, wind ops (or anything custom!)
- Missing out on smart data, value scores, or real expert picks
So we built Smart Racecards:
A platform built by racing fans, for racing fansâfocused on real data, speed, and personalisation.
What Makes Us Different
- Custom Scoring: Weight the factors you care about. Auto-rank every race.
- Lightning Fast: Mobile-first, no popups, no clutterâjust the data you need.
- Expert Picks: See our teamâs daily value bets, all tracked and transparent.
- Data for Analysts: Want clean CSVs or to backtest your own system? We offer that too.
- Save Favourites: Instantly highlight horses, jockeys, or trainers, anywhere they run.
The Mission
Our goal is simple:
Give every punterâfrom novice to data nerdâthe power to make better decisions, find more winners, and enjoy racing with an edge.
Smart Racecards will never be a walled garden or subscription trap.
We believe in fair, open access and tools that help you actually enjoy the sport.
If you have ideas, want to get involved, or have feedbackâ
Email us. This is just the start.
Published 16/06/2025 by the Smart Racecards Team